{"id":2547,"date":"2023-10-23T15:18:30","date_gmt":"2023-10-23T13:18:30","guid":{"rendered":"https:\/\/osuonomio.com\/?page_id=2547"},"modified":"2026-03-18T11:06:20","modified_gmt":"2026-03-18T10:06:20","slug":"radio-in-store","status":"publish","type":"page","link":"https:\/\/osuonomio.com\/en\/radio-in-store\/","title":{"rendered":"Brand Radio"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-2547","page","type-page","status-publish","hentry"],"acf":{"content":[{"acf_fc_layout":"quote","quote":{"size":"big","title":"Brand Radio and In Store Radio","text":"","button":{"label":"","link":"","new_tab":false},"options":{"dark_mode":"dark","full_height":false}}},{"acf_fc_layout":"quote","quote":{"size":"medium","title":"","text":"

In the increasingly competitive landscape of modern marketing, strategies are in constant evolution, and Audio Branding is emerging as a preferred channel for establishing emotional connections with the audience. Within this context, we find Brand Radios and In Store Radios, radio stations where all programming reflects the brand’s identity.<\/p>\n

In this article, we’ll delve into the features and advantages of this tool, and examine some examples.<\/p>\n","button":{"label":"","link":"","new_tab":false},"options":{"dark_mode":"light","full_height":false}}},{"acf_fc_layout":"gallery","slides":[{"acf_fc_layout":"image","file":{"ID":2570,"id":2570,"title":"radio in-store brand radio sound branding audio branding","filename":"3.jpg","filesize":255585,"url":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/24141032\/3.jpg","link":"https:\/\/osuonomio.com\/en\/radio-in-store\/3-8\/","alt":"radio in-store brand radio sound branding audio branding","author":"2","description":"radio in-store brand radio sound branding audio branding","caption":"radio in-store brand radio sound branding audio branding","name":"3-8","status":"inherit","uploaded_to":2547,"date":"2023-10-24 12:10:32","modified":"2023-10-24 12:11:55","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/osuonomio.com\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/24141032\/3-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/24141032\/3-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/24141032\/3-768x432.jpg","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/24141032\/3-1024x576.jpg","large-width":1024,"large-height":576,"1536x1536":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/24141032\/3-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/24141032\/3.jpg","2048x2048-width":1920,"2048x2048-height":1080}},"label":""},{"acf_fc_layout":"image","file":{"ID":2571,"id":2571,"title":"radio in-store brand radio sound branding audio branding","filename":"4.jpg","filesize":168049,"url":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/24141035\/4.jpg","link":"https:\/\/osuonomio.com\/en\/radio-in-store\/4-4\/","alt":"radio in-store brand radio sound branding audio branding","author":"2","description":"radio in-store brand radio sound branding audio branding","caption":"radio in-store brand radio sound branding audio branding","name":"4-4","status":"inherit","uploaded_to":2547,"date":"2023-10-24 12:10:34","modified":"2023-10-24 12:11:55","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/osuonomio.com\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/24141035\/4-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/24141035\/4-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/24141035\/4-768x432.jpg","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/24141035\/4-1024x576.jpg","large-width":1024,"large-height":576,"1536x1536":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/24141035\/4-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/24141035\/4.jpg","2048x2048-width":1920,"2048x2048-height":1080}},"label":""}]},{"acf_fc_layout":"quote","quote":{"size":"big","title":"What's a Brand Radio?","text":"","button":{"label":"","link":"","new_tab":false},"options":{"dark_mode":"dark","full_height":false}}},{"acf_fc_layout":"list","title":"","services":[{"audio":false,"title":"","body":"

With the transition from analog to digital technology, radio has undergone a significant evolution. It’s no longer necessary to purchase expensive frequency bands to reach listeners. Through the web, you can create your own radio easily and at considerably more affordable costs, reaching people in every corner of the world. Designing and realizing a Brand Radio is now within the reach of all brands.<\/p>\n

 <\/p>\n

Brand Radios are a perfect example of Sound Branding applied to corporate touchpoints: these online radio stations are entirely tailored to the brand, broadcasting not only music but also brand-related content such as interviews, segments, updates, and even customized podcasts.<\/p>\n

 <\/p>\n

This approach allows brands to offer relevant content to their audience and consequently build a community of loyal listeners. Every song, voice, jingle, and segment is selected to reflect the essence of the brand. Moreover, you can organize and personalize the schedule according to the audience, time slots, seasonality, or other strategically relevant parameters.<\/p>\n"},{"audio":false,"title":"","body":"

Incorporating a Brand Radio into one’s Sound Branding and marketing strategy means providing the audience with a functional and consistent auditory experience. It’s an opportunity to transform listening into a deep connection with the brand, gently transporting the audience into a sound world that expresses the message and uniqueness of the brand.<\/p>\n

 <\/p>\n

Here are two examples of our Brand Radios applied to tourism marketing.<\/p>\n"}],"button":{"label":"","link":"","new_tab":false}},{"acf_fc_layout":"gallery","slides":[{"acf_fc_layout":"video","file":{"ID":1293,"id":1293,"title":"Brand Radio Val di Sole sound branding suono coordinato","filename":"Radio-Val-di-Sole.mp4","filesize":10214349,"url":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/01\/28093141\/Radio-Val-di-Sole.mp4","link":"https:\/\/osuonomio.com\/en\/lavori\/radio-val-di-sole\/radio-val-di-sole-2\/","alt":"","author":"2","description":"brand radio sound branding audio branding suono coordinato","caption":"brand radio sound branding audio branding suono coordinato","name":"radio-val-di-sole-2","status":"inherit","uploaded_to":1291,"date":"2021-01-28 08:31:41","modified":"2022-08-26 07:09:11","menu_order":0,"mime_type":"video\/mp4","type":"video","subtype":"mp4","icon":"https:\/\/osuonomio.com\/wp-includes\/images\/media\/video.png","width":1280,"height":720},"poster":{"ID":1823,"id":1823,"title":"Radio Val di Sole Brand Radio Mosaic1","filename":"RDVSMosaic1.png","filesize":1157952,"url":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2018\/03\/09093824\/RDVSMosaic1.png","link":"https:\/\/osuonomio.com\/en\/lavori\/radio-val-di-sole\/rdvsmosaic1\/","alt":"Radio Val di Sole Brand Radio Mosaic1","author":"2","description":"Radio Val di Sole Brand Radio Mosaic1","caption":"","name":"rdvsmosaic1","status":"inherit","uploaded_to":1291,"date":"2021-02-09 08:38:23","modified":"2023-10-24 08:37:51","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/osuonomio.com\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2018\/03\/09093824\/RDVSMosaic1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2018\/03\/09093824\/RDVSMosaic1-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2018\/03\/09093824\/RDVSMosaic1-768x432.png","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2018\/03\/09093824\/RDVSMosaic1-1024x576.png","large-width":1024,"large-height":576,"1536x1536":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2018\/03\/09093824\/RDVSMosaic1-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2018\/03\/09093824\/RDVSMosaic1.png","2048x2048-width":1920,"2048x2048-height":1080}},"label":"Radio Val di Sole invites its listeners to explore the traditions and innovations of the area. The station offers useful information for tourists, including a curated events agenda, local weather forecasts, and daily updates. Segments delve into the roots of this captivating region, sharing legends, proverbs, hidden gems, local recipes, and stories. The programming is designed to reflect the brand identity of Val di Sole, with playlists tailored to different types of tourists, time slots, and seasons. The content is accompanied by the Val di Sole Sound Logo to maximize brand recall and resonance.","controls":"white"},{"acf_fc_layout":"video","file":{"ID":2599,"id":2599,"title":"BZ XMAS RADIO audiogram brand radio sound branding","filename":"BZ-XMAS-RADIO-16_9-Made-by-Headliner.mp4","filesize":8238283,"url":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/26092718\/BZ-XMAS-RADIO-16_9-Made-by-Headliner.mp4","link":"https:\/\/osuonomio.com\/en\/radio-in-store\/bz-xmas-radio-16_9-made-by-headliner\/","alt":"","author":"2","description":"BZ XMAS RADIO audiogram brand radio sound branding","caption":"BZ XMAS RADIO audiogram brand radio sound branding","name":"bz-xmas-radio-16_9-made-by-headliner","status":"inherit","uploaded_to":2547,"date":"2023-10-26 07:27:18","modified":"2023-10-26 07:27:31","menu_order":0,"mime_type":"video\/mp4","type":"video","subtype":"mp4","icon":"https:\/\/osuonomio.com\/wp-includes\/images\/media\/video.png","width":1280,"height":720},"poster":{"ID":2598,"id":2598,"title":"BZ Christmas Radio brand radio sound branding","filename":"bz-copertina.jpg","filesize":104037,"url":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/26092534\/bz-copertina.jpg","link":"https:\/\/osuonomio.com\/en\/radio-in-store\/bz-copertina\/","alt":"BZ Christmas Radio brand radio sound branding radio in-store","author":"2","description":"BZ Christmas Radio brand radio sound branding radio in-store","caption":"BZ Christmas Radio brand radio sound branding radio in-store","name":"bz-copertina","status":"inherit","uploaded_to":2547,"date":"2023-10-26 07:25:33","modified":"2023-10-26 07:26:23","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/osuonomio.com\/wp-includes\/images\/media\/default.png","width":800,"height":450,"sizes":{"thumbnail":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/26092534\/bz-copertina-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/26092534\/bz-copertina-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/26092534\/bz-copertina-768x432.jpg","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/26092534\/bz-copertina.jpg","large-width":800,"large-height":450,"1536x1536":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/26092534\/bz-copertina.jpg","1536x1536-width":800,"1536x1536-height":450,"2048x2048":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/26092534\/bz-copertina.jpg","2048x2048-width":800,"2048x2048-height":450}},"label":"BZ Christmas Radio is the radio station of the Christmas markets in Bolzano. The playlists have been carefully selected to immerse visitors in the Alpine Christmas tradition, featuring sacred and festive songs tailored to different broadcast times, interspersed with a diverse international repertoire of pop and jazz. In addition to music, the programming offers detailed communication in three languages \u200b\u200b(Italian, German, and English), providing information on weather and daily events to guide tourists through the city's offerings. The playlists and informative content are complemented by special segments that delve into the territory and its traditions.","controls":"white"}]},{"acf_fc_layout":"quote","quote":{"size":"medium","title":"Creating a Customized Schedule with In Store Radios","text":"","button":{"label":"","link":"","new_tab":false},"options":{"dark_mode":"dark","full_height":false}}},{"acf_fc_layout":"list","title":"","services":[{"audio":false,"title":"","body":"

The term “Brand Radio” generally refers to a radio dedicated to a single brand, whereas when we talk about “In Store Radio,” we specifically mean a brand radio intended to be played in a physical store.<\/p>\n

 <\/p>\n

In Store Radios are a strategic tool that creates a cohesive brand experience and shapes the customer’s experience in the brand’s stores.<\/p>\n

 <\/p>\n

Imagine walking into a store and being greeted by a background sound perfectly in tune with the brand’s spirit. In Store Radios are designed to engage visitors, evoke emotions, provide relevant content, reflect the brand’s identity, and enhance brand recall.<\/p>\n

 <\/p>\n

The programming is tailored to accompany customers during their shopping journey. The music genres, rhythm, and even the volume are calibrated to create an atmosphere that suits the time of day, the type of product being sold, and the target audience. For example, in a trendy clothing store, you might hear contemporary and lively music expressing the brand’s youthful spirit, while in a luxury boutique, a more refined and tranquil background might play to create an elegant and exclusive atmosphere. Alternatively, the same store may decide to diversify the playlist based on the expected audience on certain days or time slots.<\/p>\n"},{"audio":false,"title":"","body":"

In Store Radios can also be strategically used to guide the shopping experience. Music can be sped up to create a sense of urgency during flash sales or slowed down to encourage customers to explore the store more leisurely. Jingles and announcements can be strategically inserted to promote special offers, suggest products, or share brand stories, thus engaging customers in a more interactive and informative experience.<\/p>\n

Ultimately, In Store Radios allow for the construction of a consistent and recognizable Sonic Identity for the brand by integrating the Sound Logo<\/a> into the audio content. When customers associate a particular sound with a store, it creates a memory and emotional connection that goes beyond the commercial transaction.<\/p>\n

Thus, In Store Radio becomes an integral part of the customer experience, contributing to creating a sense of familiarity and belonging every time a client enters the store. In an era where user experience is paramount, In Store Radios emerge as an essential tool for shaping unique and engaging atmospheres in physical stores, creating a lasting impact on brand perception.<\/p>\n"}],"button":{"label":"","link":"","new_tab":false}},{"acf_fc_layout":"gallery","slides":[{"acf_fc_layout":"video","file":{"ID":2585,"id":2585,"title":"Intervista Luca Mich Laspo Radio La Sportiva Long","filename":"Intervista-Luca-Mich-Laspo-Radio-Long-vfast-1.mp4","filesize":10877307,"url":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/25094454\/Intervista-Luca-Mich-Laspo-Radio-Long-vfast-1.mp4","link":"https:\/\/osuonomio.com\/en\/radio-in-store\/intervista-luca-mich-laspo-radio-long-vfast-2\/","alt":"","author":"2","description":"Intervista Luca Mich Laspo Radio La Sportiva Long ","caption":"Intervista Luca Mich Laspo Radio La Sportiva Long ","name":"intervista-luca-mich-laspo-radio-long-vfast-2","status":"inherit","uploaded_to":2547,"date":"2023-10-25 07:44:54","modified":"2023-11-10 09:26:46","menu_order":0,"mime_type":"video\/mp4","type":"video","subtype":"mp4","icon":"https:\/\/osuonomio.com\/wp-includes\/images\/media\/video.png","width":1280,"height":720},"poster":{"ID":2611,"id":2611,"title":"radio in-store radio in store brand radio La Sportiva Laspo Radio Luca Mich","filename":"varie-169-7.jpg","filesize":150203,"url":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/31140543\/varie-169-7.jpg","link":"https:\/\/osuonomio.com\/en\/radio-in-store\/varie-169-7\/","alt":"radio in-store radio in store brand radio La Sportiva Laspo Radio Luca Mich copertina","author":"2","description":"radio in-store radio in store brand radio La Sportiva Laspo Radio Luca Mich","caption":"radio in-store radio in store brand radio La Sportiva Laspo Radio Luca Mich","name":"varie-169-7","status":"inherit","uploaded_to":2547,"date":"2023-10-31 13:05:42","modified":"2023-10-31 13:07:28","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/osuonomio.com\/wp-includes\/images\/media\/default.png","width":1440,"height":810,"sizes":{"thumbnail":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/31140543\/varie-169-7-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/31140543\/varie-169-7-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/31140543\/varie-169-7-768x432.jpg","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/31140543\/varie-169-7-1024x576.jpg","large-width":1024,"large-height":576,"1536x1536":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/31140543\/varie-169-7.jpg","1536x1536-width":1440,"1536x1536-height":810,"2048x2048":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/31140543\/varie-169-7.jpg","2048x2048-width":1440,"2048x2048-height":810}},"label":"Luca Mich, Marketing Manager for the outdoor clothing brand La Sportiva, discusses the In Store Radio designed and implemented as part of our Audio Branding strategy for mono-brand stores.","controls":"white"},{"acf_fc_layout":"video","file":{"ID":2582,"id":2582,"title":"radio in store la sportiva Laspo radio estratti brand radio","filename":"Laspo-radio-audiogram.mp4","filesize":4735367,"url":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/25085627\/Laspo-radio-audiogram.mp4","link":"https:\/\/osuonomio.com\/en\/radio-in-store\/laspo-radio-audiogram\/","alt":"","author":"2","description":"radio in store la sportiva Laspo radio estratti brand radio","caption":"radio in store la sportiva Laspo radio estratti brand radio","name":"laspo-radio-audiogram","status":"inherit","uploaded_to":2547,"date":"2023-10-25 06:56:27","modified":"2023-10-25 06:57:00","menu_order":0,"mime_type":"video\/mp4","type":"video","subtype":"mp4","icon":"https:\/\/osuonomio.com\/wp-includes\/images\/media\/video.png","width":1280,"height":720},"poster":{"ID":2583,"id":2583,"title":"radio in store la sportiva Laspo radio estratti brand radio","filename":"laspo-radio-preview.jpg","filesize":105382,"url":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/25085723\/laspo-radio-preview.jpg","link":"https:\/\/osuonomio.com\/en\/radio-in-store\/laspo-radio-preview\/","alt":"radio in store la sportiva Laspo radio estratti brand radio","author":"2","description":"radio in store la sportiva Laspo radio estratti brand radio","caption":"radio in store la sportiva Laspo radio estratti brand radio","name":"laspo-radio-preview","status":"inherit","uploaded_to":2547,"date":"2023-10-25 06:57:22","modified":"2023-10-25 06:57:31","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/osuonomio.com\/wp-includes\/images\/media\/default.png","width":1280,"height":720,"sizes":{"thumbnail":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/25085723\/laspo-radio-preview-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/25085723\/laspo-radio-preview-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/25085723\/laspo-radio-preview-768x432.jpg","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/25085723\/laspo-radio-preview-1024x576.jpg","large-width":1024,"large-height":576,"1536x1536":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/25085723\/laspo-radio-preview.jpg","1536x1536-width":1280,"1536x1536-height":720,"2048x2048":"https:\/\/osuonomio.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/10\/25085723\/laspo-radio-preview.jpg","2048x2048-width":1280,"2048x2048-height":720}},"label":"Laspo Radio - La Sportiva's In Store Radio - provides music, product information, updates, jingles, and special segments where athletes share stories and reflections. This narrative underscores the shared values between the company and its community: passion, innovation, respect for the mountains, and nature.","controls":"white"}]},{"acf_fc_layout":"quote","quote":{"size":"medium","title":"How to Design a Brand Radio","text":"","button":{"label":"","link":"","new_tab":false},"options":{"dark_mode":"dark","full_height":false}}},{"acf_fc_layout":"quote","quote":{"size":"medium","title":"","text":"

As we have seen, crafting an engaging Brand Radio or In Store Radio involves much more than just assembling a music playlist. It’s a product that blends a carefully curated selection of tracks with brand-related audio content to shape a distinct and recognizable Sonic Identity. So, how can one design an effective Brand Radio? Here are several aspects to consider.<\/p>\n","button":{"label":"","link":"","new_tab":false},"options":{"dark_mode":"light","full_height":false}}},{"acf_fc_layout":"list","title":"","services":[{"audio":false,"title":"1. Define the intended use","body":"

Which touchpoints are suitable for broadcasting a Brand Radio, providing benefits for both listeners and the company?<\/p>\n"},{"audio":false,"title":"2. Define the Sonic Identity and TOV of the Brand Radio","body":"

The reasoning should extend beyond the touchpoint characteristics and integrate into the broader company branding strategy.<\/p>\n"},{"audio":false,"title":"3. Choose the content to include","body":"

Choose the information to convey: segments covering specific topics, updates, events, jingles, promotions, tutorials, testimonials, stories… Determine the content that aligns best with the brand’s requirements and resonates most with its audience.<\/p>\n"},{"audio":false,"title":"4. Select and update","body":"

Pick a variety of tracks that align with your audience’s demographics. From background music to featured songs, create a playlist that conveys personality without overwhelming the ear. Regularly update your playlist to prevent it from becoming repetitive.<\/p>\n"},{"audio":false,"title":"5. Integrate the brand's sonic elements","body":"

Once the content is defined, incorporate customized sonic elements that represent your brand. For instance, intersperse tracks with a personalized jingle, differentiate content through bespoke musical backgrounds, integrate your Sound Logo<\/a> into segments, etc.<\/p>\n"},{"audio":false,"title":"6. Decide how to schedule the content","body":"

Assess the unique features of playlists (such as specific seasons, time slots, special events, etc.) and create customized playlists accordingly.<\/p>\n"},{"audio":false,"title":"7. Licencing","body":"

Ensure that you have purchased the necessary licenses for the use and reproduction of the selected content.<\/p>\n"},{"audio":false,"title":"8. Analyze and optimize","body":"

Collect feedback from customers and employees. Measure the impact of your brand radio on audience behavior and make adjustments based on the results.<\/p>\n"}],"button":{"label":"","link":"","new_tab":false}},{"acf_fc_layout":"quote","quote":{"size":"medium","title":"We design and create radio stations where every aspect reflects the DNA of your brand: from selecting the voice to crafting playlists, from jingles to segments. 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